dustin in viróns!

Stranger Things actor Gaten Matarazzo (@gatenm123) is the latest star seen wearing Virón. Thank u to our followers for spotting this and for spreading the word. We are nearly 2 years old and your support means the world for a young independent brand like us.


our three pillars have always been and always will be: plant power, techno and recycling. 

what you maybe don't know is that we take our music identity just as seriously as our recycle and go vegan side. 

to find out more, tune in our monthly Spotify playlist and let us help you discover your next favorite DJ.



on the first Thursday of each month, we make some pairs available on our website at a heavily discounted price for those who aren’t in the position to buy from us at full price right now.

it's very easy, you only have to follow 3 simple steps:
01: watch our story every first Thursday of the month
02: write your size on the relevant question box 
03: have a chance to purchase a pair at 60 - 70% discount via a secret link

as there are only a few pairs available each month and we can’t (nor want to) check your bank account ;) we hope you only apply if you wouldn’t be able to buy Virón at our current prices.

all profits will be donated to a different organisation each month.

our employee of the month >

everybody meet Bernadette, our newly adopted pig and employee of the month <3
sponsored using donations sent in via VIRÓN4All, she's receiving care, shelter, love and a lot of hugs at Refuge Groin Groin.

from PET bottles to footwear

did you know that our faux suede material is made out of recycled PET bottles?

we source it from Portugal, where post consumer recycled polyester is transformed into a durable material that resembles suede. 

1 meter of of faux suede = 16 plastic bottles




we have a new partner: Wild & The Moon. one sip, one step.


we are proud to unite with our friends at Wild and The Moon to introduce our limited edition collaboration.

Sharing a mutual commitment, both being plant-based businesses that ethically and locally source materials and ingredients to reduce waste, we’re coming to you with two new versions of our signature 1968s.

The limited edition will be available at Wild & The Moon St.Honoré, Wild & The Moon Charlot and online via viron-world.com.


vegan Supermarket: our Pop-Up at Rue de Turenne

between 20 - 23rd of May 2021, we joined forces with Aujourd'hui Demain to create a pop-up vegan supermarket, also known as our first ever pop-up. It was a four-day event full of techno, beers, vegan treats and VIRÓN shoes. 

AJD is a reference for Parisian vegans: not only it is one of the best vegan restaurants in town, but also a supermarket and concept store.


If you're in Paris you should pass by.



our new Chlorophilia Collection: where humans meet plant sounds.

PARIS! Come and immerse yourself in our plant-based techno tunnel! We created a sonic installation with @plantwave, a device that turns plant leaves’ slight electrical variations into sound.
On January 18th 7pm our friends Baby Tooth, Vincent and their houseplants will play an organically-powered electronic 'live' set, a first of its kind.

Our fourth collection will be on display and limited pairs will be available for purchase exclusively prior to the official launch!

When: 18th-23rd January, 11am-7pm
Where: @3537org, Paris